Cachet is looking for a Marketing Manager

Cachet is a financial services marketplace on a mission to create a better, healthier platform economy. It gives gig workers a single insurance policy across platforms that’s fairly priced, personalised and easy to use. With services that help platform workers reduce their costs, improve their net earnings and feel empowered in their lifestyle, we make the platform economy better for everyone.

We are a hybrid team with a physical office in Tallinn but work with a remote-first mindset. We are looking for a hands-on, experienced Marketing Manager to join our team full time.

What will you do:

• Responsible for marketing strategy and plan
• Manage the execution of campaigns for new and existing customers. You are supported by the inhouse product, design teams and can choose any external partners you need;
• You will be responsible for developing and executing the digital strategy across all areas including but not limited to paid advertising (mainly Facebook, Google), social media, content, email, affiliate, referral, SEO, and ASO; Ensuring proper tracking, attribution, automation as well as performance analysis and reporting;
• A good understanding of content marketing is a big plus.  

What we’re looking for:

• Skillset covering all digital marketing areas listed above;
• You can describe yourself as a “creative doer”.
• Experience working with a high growth tech product is a must. FinTech/Insurtech is a plus;
• Deep knowledge of digital marketing and growth hacking, analytics, tools, etc.;
• Ability to execute digital campaigns end-to-end without agencies. The more you can do independently, the better, but you do have internal and external resources for tech, design, creative, and more;
• Strong analytical skills and data-driven mindset to translate insights into actionable plans and ruthlessly prioritise for highest impact;
• Getting things done mindset. You can ensure that all initiatives move at max speed at all times;
• Basic web development and design skills are a bonus.

What we offer:

• Stock package, competitive salary
• Opportunity to build the whole department;
• Great team
• Cosy small office in Tallinn, Toompea.